Glossier, a direct-to-consumer cosmetics company launched in 2014 by US businesswoman Emily Weiss, pioneered this new aesthetic.
At Glossier, beauty marks were celebrated, freckles were lionized and makeup application became as free form as finger painting.
Beyoncé, Serena Williams, Michelle Obama and Reese Witherspoon have all been pictured wearing the makeup brand to red carpet events like the Oscars and The Grammys.
For Meltzer, the brand fell victim to something that often trips up companies leading the zeitgeist: an evolving landscape.
But “Glossy” isn’t just a beauty brand biography — it’s a forensic cross-examination of an era-defining company and how it embodied a moment in wider culture.
Persons:
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Organizations:
CNN, The, Teen Vogue, Getty, Rhode, Simon &
Locations:
overhiring, New York, Glossier, SoHo , New York